When Traditional Companies Adopt Bitcoin: 7 Canadian Examples

The top public Canadian companies holding bitcoin in their treasury are concentrated in the crypto and blockchain sector, with many of them incorporating cryptocurrency within their strategic reserve during the 2017 bitcoin bull run. In recent years, Bitcoin has steadily gained the attention of both retail and corporate investors from various sectors, resulting now in many non-crypto companies holding bitcoin on their balance sheet and treasury reserves.

More traditional companies are now adopting bitcoin as part of their corporate bitcoin treasury. We examine in this article 7 more Canadian public bitcoin treasury companies from unexpected activity sectors who have joined the orange wave. From sustainability to online grocery delivery, you might find yourself surprised.

1. Rumble Inc.

Rumble is a Canadian-American company established in Toronto and Longboat Key. It operates as an independent online video platform which additionally provides web hosting, advertisement and cloud services, with freedom of expression as a core mission statement.

This non-crypto company holds bitcoin in amounts that rival many crypto and blockchain-related companies. Rumble owns 210.08 BTC, making it the traditional company with the most crypto holdings in Canada. Rumble is publicly listed on the NASDAQ (RUM).

2. Belgravia Hartford Capital Inc.

At 83.15 BTC in holdings, Belgravia Hartford Capital Inc. is a micro-cap investment holding company established and headquartered in 2002 in Toronto. Belgravia first acquired 4.86152969 BTC as part of their corporate treasury strategy in June 2025 and doubled down on the cryptocurrency in the following months.

Despite Bitcoin being a recent addition to their portfolio, Belgravia Hartford has already incorporated “Bitcoin treasury” into its website header, signaling strong conviction in the asset.

Belgravia Hartford Capital Inc is tradeable on the Canadian Securities Exchange (BLGV) and over-the-counter in the United States (BLGVF).

3. Goodfood Market Corp.

Goodfood provides meal kits, pre-packaged meals and online grocery delivery services all over Canada. Goodfood Market Corp. adopted bitcoin early in 2025, ending the year with $3.4 million invested in BTC ETFs equivalent to over 28 BTC.

Based in Montreal, Goodfood is another non-crypto company holding bitcoin and has been listed on the Toronto Stock Exchange (FOOD) since 2017.

4. Kontrol Technologies Corp.

Kontrol Technologies Corp. builds solutions to optimize buildings’ energy efficiency for environmental sustainability.

It acquired $3M CAD in BTC in November 2024.

A Canadian company based in Vaughan, Ontario, it is listed on the Cboe Canada (KNR), over-the-counter in the U.S. (KNRLF) and on the Frankfurt Stock Exchange (1K8).

5. DevvStream

DevvStream is a carbon management company. The firm helps organizations achieve their climate initiatives while improving their financial health. 

Another example of traditional company bitcoin adoption, DevvStream holds 22.229 BTC as well as Solana holdings. They have recently announced their intention to pursue more blockchain initiatives including a tokenization platform. The company believes  blockchain has the capacity to enhance the transparency and efficiency of environmental markets through, for instance, the verification of carbon credits on-chain.

It is listed on the NASDAQ (DEVS).

6. NameSilo Technologies Corp

From Vancouver, NameSilo provides domain name registration services across continents, as well as a range of online services such as web hosting or providing emails.

The company accepts payments in BTC for domains and owns 5.31 BTC as of March 2025. Its stock is tradable on the Canadian Securities Exchange (URL).

7. Leef Brands, Inc.

Leef Brands, headquartered in Vancouver, manages everything from the cultivation to the distribution of cannabis products for retail and wholesale purposes.

It holds 4.58 BTC and is vocal about the intention of acquiring more on its balance sheet .In the company’s view, Bitcoin serves not only as a corporate reserve asset, but also as a symbol and instrument of freedom and liberty.

It is publicly listed on the Canadian Securities Exchange (LEEF) and over-the-counter in the United States (LEEEF).

These companies are not the only ones who have adopted a bitcoin treasury strategy. Plenty of other businesses, both public and privately held, ranging from the construction sector to the precious metals industry, are also beginning to add Bitcoin to their balance sheets as a long-term reserve asset.

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